About ALESSANDRA
Alessandra Corona is an industrial designer based in Nashville.
In her independent studio, Alessandra helps brands develop new consumer products and update existing product lines by elevating their design language and functionality. She works with a range of clients designing products from bathroom accessories to automotive tools.
Alessandra has spoken at the IDSA Women's Conference, Advanced Design's Lens Sessions, and SCAD Guests in Gusto. Her skills outside of design include playing with her dog, jewelry making, sailing, wrapping presents, and practicing yoga.
Experience
Alessandra received her BFA in Industrial Design from SCAD.
At Kids II, she designed infant toys across the brands Bright Starts, Oball, and Baby Einstein, working on every product from conception to production.
At Paris Presents, she designed makeup brushes, sponges, and storage for the Real Techniques and EcoTools brands. She created eye catching packages and limited edition products for the holiday sets. Alessandra led the product design of over 50 items for the 2019 Real Techniques relaunch. The result was highly instagramable products that work just as well as they look.
Alessandra started, River Left, a sleepwear brand in 2020. Designing everything from the nightgowns and pajama sets to the tags and the polybags.
At her independent studio, Big Bright, Alessandra worked with a range of clients designing everything from bathroom accessories to automotive tools
In 2022, Alessandra joined the team at Lifelines, owned by Melissa and Doug Bernstein, the founders of Melissa and Doug. At Lifelines, Alessandra created products, from writing implements, to diffusers, to crafting kits, aimed at engaging user's senses to calm their mind.
Now she is back to designing independently at her new Nashville studio, fully equipped with a 3D printer, vacuum former, and a plethora of prototyping equipment.
