About ALESSANDRA

Alessandra Corona is an industrial designer based in Chicago. She currently runs an independent product design business, Big Bright. She spends the other half of her time developing her sleepwear brand, River Left.

Alessandra received her BFA in Industrial Design from Savannah College of Art and Design. Before branching out on her own, Alessandra designed products at Quirky, Kids II, and Paris Presents. At Kids II, she designed infant toys across the brands Bright Starts, Oball, and Baby Einstein, working on every product from conception to production. At Paris Presents, she designed makeup brushes, sponges, and storage for the Real Techniques and EcoTools brands. Alessandra led the product design of over 50 items for the 2019 Real Techniques relaunch. The result was highly instagramable products that work just as well as they look.

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Big Bright

At Big Bright, Alessandra helps brands develop new consumer products and update old product lines by elevating their design language and functionality. She works with a range of clients designing everything from bathroom accessories to automotive tools. She strives to design products that serve a meaningful purpose, are built to last, and add beauty to the users daily life.

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River Left

Her sleepwear brand, River Left, was founded after realizing that the options for women’s sleepwear are either overtly sexual or overly modest and unflattering. She set out to design classic sleepwear that is an empowering celebration of the female figure and offers women a fresh perspective on in home style. The environment and worker-wellbeing are at the forefront of her decision-making. Each item is intentionally designed with a timeless silhouette to be anti-fast-fashion and meant to last for seasons to come.

 

Read more about River Left at www.riverleftsleep.com

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Education

Savannah College of Art and Design

BFA Industrial Design

Graduated Spring 2013
Cumulative GPA: 3.9
Deans list, Artistic Scholarship, Academic Scholarship

Experience

Paris Presents Incorporated: Industrial Designer

Winter 2016 to Winter 2018

Designed and developed cosmetic accessories with a focus on the EcoTools and Real Techniques brands. Specialized in makeup brushes and storage and created package structure concepts and graphics. Successfully managed key design projects, including the redesign of 56 Real Techniques items, to lead them through to market. 

Kids II: Industrial Designer

Spring 2014 to Fall 2015

Designed infant toys for the brands Bright Starts, Oball, and Baby Einstein. Responsible for designs from conception to manufacturing. 6 products produced for market.

 

Quirky: Product Design Intern

Summer/Fall 2013

Used skills in rapid ideation, CAD modeling, and prototyping to turn crowd-sourced ideas into exciting and useful products. 2 products produced for market.

 

CLIC: Packaging Design Intern

Fall 2012/Winter 2013

Worked off-site for the Hong Kong based company. Designed packaging, created graphics, and presented Illustrator drawings and hand sketches.

 

A-Schwab: Retail Design Consultant

Winter 2012

Combined aspects of human factors, display design, and interior design to create a comfortable and attractive retail environment.

 

AT&T: Sponsored Project

Fall 2012

Worked on a team to design a new line of consumer electronics and develop a design language that AT&T can build off of in future products. Final designs displayed at the 2013 CES.

 

KIDS II: Sponsored Project

Winter 2012

Chosen to participate in SCAD course of 10 students involving research, ideation, and design of children’s toys. Selected to travel to Asia to visit the Kids II Hong Kong office. 

Skills

Sketching and Rapid Ideation

Sketchbook Pro + Wacom + Pen and Paper

 

Photo Editing, Graphics, and Print Layout

Adobe Photoshop + Illustrator + InDesign

 

Cad Modeling

Solidworks + Alias + Rhino

 

Rendering

Keyshot + Bunkspeed Pro

 

Prototyping

3D Printing + 3D Modeling + Workshop Equipment